4As Purple Forum Questionnaire

We look forward to speaking with you about Brand Experience (BX) and Customer Experience (CX) at your upcoming Forum meeting. To craft a discussion with your specific needs in mind, it will be very helpful for us to gain some insight about your agency’s theoretical and practical knowledge of BX/CX.

Thank you in advance for your time and thoughts, and also for the opportunity to meet with you.

—The Villains

Agency Name
CURRENT LANDSCAPE
1. Does your agency currently provide BX programs to clients? If so, how long has the practice been in place? Has it proven to be a value add for your agency and its clients?*
2. Does your agency currently provide CX programs to clients? If so, how long has the practice been in place? Has it proven to be a value add for your agency and its clients?*
3. If your agency does not currently provide BX/CX programs, is this a deliberate strategic choice? Is your agency considering a plan to provide them in the future? If so, can you share details?*
LEVEL SETTING
4. Please share your agency’s current level of understanding about BX (not interested, low, moderate, high, etc.).*
5. Please share your agency’s current level of understanding about CX (not interested, low, moderate, high, etc.).*
6. Does your agency have a formalized definition for BX? If so, please share it.*
7. Does your agency have a formalized definition for CX? If so, please share it.*
REQUESTS
8. Are there particular aspects of BX would you like to learn more about?*
9. Are there particular aspects of CX would you like to learn more about?*
10. What would make this session most meaningful/valuable to you?*

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4As Purple Forum Questionnaire

CURRENT LANDSCAPE

LEVEL SETTING

REQUESTS