• Bang & Olufsen

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    Clarifying the marketplace and messaging for a revered consumer electronics company.

    Bang & Olufsen wanted to establish itself as the premier resource for full-facility audiovisual installations in boutique hotels across North America, but had encountered resitance to its messaging. We restructured their partner ecosystem, streamlined and reoriented their messaging approach for greater focus, clarity, and impact, and created a new online portal to foster collaboration.

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