• GMAC

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    Rebranding a national real estate company to restore its luster and recover its value.

    A brand change had left the premium division of GMAC’s real estate business unable to connect with its legacy customer base. We redesigned the brand to elevate its positioning, messaging, and visual presence—and recapture its brand equity. Our work ranged from identity and voice development to advertising, collateral materials, and digital and physical experiences.

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