• New England Baptist Hospital

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    Strengthening market position and attracting new audiences for a leader in orthopedic care.

    New England Baptist Hospital wanted to clarify and strengthen its position as the region’s premier orthopedic specialist, expand its core audience base, and create a logical place for itself within a newly formed multi-hospital system. The foundation of our wide-ranging work for the brand is an advertising campaign that celebrates the beauty of the human body and the role that healthy motion plays in everyday life.

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